BYLT
Taking a high-performing DTC brand into retail via a disciplined national retail rollout.
( Location )
Nationwide
( Project Type )
Brand Expansion, National Retail Rollout
( Services )
US MARKET STRATEGY, SITE SELECTION, DEAL NEGOTIATIONS, PORTFOLIO STRATEGY
( Status )
Active
OBJECTIVES
Upon introduction, BYLT had no physical retail presence, yet operated a booming direct-to-consumer business supported by a tight supply chain and a deep understanding of its customer.
US Retail was initially engaged to source a retail test to evaluate brick-and-mortar viability altogether - but what began as a controlled experiment quickly evolved into a hyper-structured national retail expansion strategy, immediately validating the brand’s four-wall model to support long-term, nation-widegrowth.
Since store one, we continue to build a pipeline of best-in-class stores, sequencing market entry, and leading negotiations with the best streets and projects nationwide. Each store is secured with intention, ensuring that growth remains both ambitious and sustainable.
Today, BYLT’s expanding retail footprint reflects a disciplined omnichannel strategy — one shaped through close collaboration, data-driven market selection, and careful execution at every stage of the rollout. By the close of 2026, BYLT will have more than 20 permanent stores, from New York to Los Angeles.
WHERE STRATEGY MEETS RESULTS
We’d love to learn more about your goals and how we can help.